The outcome of good design is unquestionable. It feels comfortable. It is understood. It holds a purity and beauty akin to truth. We live and love design, so we understand that to arrive at this state is not chance nor is it creativity alone. Excellent design requires a developed mindset and clear process. 


We approach complex problems with a growth mindset and strong design values. Underpinning our methodology is the knowledge that thorough understanding reveals possibilities, raises insightful questions and creates evidence-based solutions. To develop this understanding, we are comfortable to fail, learn and grow from experience. We respond to complexity with deliberate wonder, empathy and understanding, commitment to process, a growth mindset and honest practice. Our mindset and values are at the core of our design process and the high goals we set. You can trust that when we work with you we are listening and fully committed.


DECY’s Creative Distillation provides a framework to address complex problems concerning products, services, processes or systems. The process delivers creative, evidence-based outcomes by distilling the issues to unquestionable truth. There are 6 consecutive steps to this unique process loop: Introduce, Understand, Create, Apply, Analyse and Integrate. When we collaborate with you the Creative Distillation model enhances your creative capacity to navigate complexity, facilitates clear sound decision-making and increases efficient use of your resources. We want you and your community to find comfort in the design process and distill your way to optimal outcomes.